From a doodle to a vector pattern, a packaging for Cajè Coffee

Cajè Coffee has been one of my first clients for packaging design, this project is from 2019. Before that I did some labels for sauces or beers, but this one has been the beginning of something I loved over time.

Cajè Coffee - Illustrated packaging design

I talked with Ryan a little bit, the design should have been happy, fresh and so-cal inspired. The ideas was to cover the whole pack with a bunch of doodles.

Cajè Coffee - seamless vector pattern design

Here’s a clean shot of the pattern without the pack. A shark with sunglasses, a monster inside a pineapple, a donut, a palm tree, a message in a bottle and a striped beach chair. Unfortunately I couldn’t find the first sketch, that would have been interesting.

How’s it composed? Well, After you draw the elements, you gotta position them inside of a square in Adobe Illustrator, and after you’re done you gotta select them all and bring that selection to the swatches palette. The trickiest part is to create a nice composition to create a nice “flow”, or the objects are gonna overlap or leave blank spaces, making you drink gallons of coffee while you figure it out.

Cajè - Coffee mug with illustrated pattern

After building the seamless vector pattern with all the doodles, we had this perfect wrap-around image that could go over every surface, covering it all perfectly. So, that’s a coffee mug!