Last year I drew an illustration and designed my first beer can.
The whole concept of the beer can design was based on a road trip in California designed in a super eye catchy, vintage, 80s skateboarding lowbrow style inspired graphic.
The client after seeing my Instagram illustration portfolio basically told me to do draw whatever I want. So I thought about drawing a concept based on a three weeks trip all across California that I did in 2017 with my brother.
We landed in LA and spent a couple days there, then we went to Indio, San Diego, Oceanside, Fallbrook, then up to Santa Cruz and San Francisco to find a couple of friends.
The idea was to design how stoked I was about what I was seeing.
A lot of palm trees, all the crazy colors of the signs, the ocean & the waves.
So I started sketching a popping eyes crazy skull with sunglasses and my hairstyle, with the brewery logo tattoo on the head.
Behind him I drew the Palm Springs windmills with the long road where we were driving, a motel sign because of all our bookings down the road, and then the ocean, the palm trees and the surfboards.
This is the label:
As usual I choose a warm color palette with bright yellow, red, aqua and light blue, to create something that make you think about some 80s-90s vintage skateboard graphics, with some bubbly text inspired by the psychedelic art world, for the General Surgeon texts.
Here some images of the finished beer can.
Are you a Brewery looking for someone to draw your beer cans? Or maybe you’re doing some glass bottle labels and you want something eye catchy to fairly represent the taste of your beer?
Text me to firstname.lastname@example.org and let’s see what we can do together!
If you want to know something more about me, I wrote a little blog post which talks about my work and my experience as a freelance ilustrator, you can read it here!