Lately I worked with Cajè Coffee for a t-shirt design and now we’re drawing the next one. But last year I worked on their first customized illustrated coffee packaging bag design, based on a composition of summerish elements inside a seamless vector pattern.
We thought about a pineapple, a shark, a donut, some coffee beans, a palm tree and a milkshake, because we wanted some symbolic graphic elements inspired by summer of the southern California.
We wanted a vintage & old-school graphic for the coffee illustrated bag, but with the appeal of something freshly-made, not too old.
A creative window into the vintage Californian graphics with the vibes of the modern times. I drew a sketch of the composition of the elements, in order to create a fresh combination.
Why all this? Because we cared to give to the final customer the idea of something locally roasted, nice to sip. Then I sketched the main font; I wanted to create a nice connection between the old color palettes from the 80s-90s and the cleaner shapes of the modern designs.
After finishing the composition I vectorised the single elements into a seamless vector pattern. Oh and the same coffee bag graphic has been used to create a nice colorful coffee mug! Are you thinking about creating some bags or new packs for your roasted coffee?
If you liked the coffee bags and you were already thinking about looking for a graphic designer to hire, well, you should text me to firstname.lastname@example.org let’s work on something awesome!
I wrote a blog post that talks about my work experience as a freelance illustrator, take a look here!
If you’re on the road struggling for a nice cup of coffee because of a hard day well, then you should stop by Isla Vista and take a look to Cajè Coffee, the page it’s here!