Craft beers: my first beer can design.

Last year I drew an illustration and designed my first beer can.

The whole concept of the beer can design was based on a road trip in California designed in a super eye catchy, vintage, 80s skateboarding lowbrow style inspired graphic.

The client after seeing my Instagram illustration portfolio basically told me to do draw whatever I wanted to draw there. So I thought about drawing a concept based on a three weeks trip all across California that I did in 2017 with my brother.

We landed at the LA and spent a couple days there, then we went to Indio, San Diego, Oceanside, Fallbrook, and then up to Santa Cruz and San Francisco to find a couple of friends.

The idea was to design how stoked I was about what I was seeing. A lot of palm trees, all the crazy colors of the signs, the ocean & the waves.

So I started sketching a popping eyes crazy skull with sunglasses and my hairstyle, with a brewery logo tattoo on the head.

Behind him I drew the Palm Springs windmills with the long road where we were driving, a motel sign because of all our bookings down the road, and the ocean, the palm tree and the surfboards.

This is the label:

Beer Can design – Illustration by Joe Tamponi / Art & Illustrations inspired by skateboarding, surfing and psychedelic art

As usual I choose a warm color palette with bright yellow, red, aqua and light blue, to create something that make you think about some 80s-90s vintage skateboard graphics, with some bubbly text inspired by the psychedelic art world, for the mandatory government texts.

Here some images of the finished beer can.

Boomtown Brewery – Superturbo Beer Can Design by Joe Tamponi / Art & Illustrations inspired by skateboarding, surfing and psychedelic art
image by Untappd – designed by Joe Tamponi / Art & Illustrations inspired by skateboarding, surfing and psychedelic art

Are you a Brewery looking for someone to draw your beer can?

Or maybe you’re doing some labels for your glass bottles and you want something eye catchy to fairly represent the taste of your beer?

Text me to giovannitamponi@gmail.com and let’s see what we can do together!

If you want to know something more about me, I wrote a little blog post which talks about my work and my experience as a freelance ilustrator, you can read it here!